Systems · CRM · Consulting

Systems that run your business without you.

We built the CRM and the systems behind a $4M trades business that runs itself. Now we install them for yours.

Book a callSee the CRM

Today

Missed call · 7:42 am

Sorry we missed your call, we’re on a job. What do you need a hand with? Reply here and we’ll get back to you today.

Sent automatically · 7:42 am

Sprinklers aren’t coming on out the back. Can someone look this week?

7:49 am

New enquiry in your pipeline
Illustration: missed-call text-back in the Salty CRM.

Case studies from

  • Perth Reticulation Experts: read the case study
  • Hubert Gourmet: read the case study
  • Perth Landscaping Experts: read the case study
  • Perth Landscaping Group: read the case study

Proof

We don’t pitch. We show you the numbers.

Real businesses, real before-and-after data. We capture the starting point before we touch anything, so every result is provable.

  1. 40 → 97Website rebuild · Perth Reticulation ExpertsGoogle performance scoreA five-star business on a one-star website. We rebuilt it WordPress → Next.js and the numbers moved everywhere.Read the case study
  2. +94%Digital marketing · Hubert GourmetBrand search clicksFrom invisible-and-unmeasured to a measured, content-led D2C engine — with the demand mapped before spending a dollar.Read the case study
  3. $23,400/yrOps automation · Perth Reticulation Expertsof admin time reclaimed (a full quarter)Hundreds of contract work-orders a month, hand-keyed one by one. We automated the intake — and gave back a full quarter of a full-time admin's year.Read the case study
See all case studies
Thibaut Holl, founder of Salty Marketing, on a New Zealand summit, arms wide, with farmland stretching to the horizon
Thibaut Holl, founder, in New Zealand. The business, across the Tasman in Perth, running.

Why Salty

Built from a business, not a brochure.

Most marketing agencies have never run the kind of business you do. We started one from nothing, grew it to roughly $4M in trade, and systemised it so well it now runs in Australia while the owner lives in New Zealand.

  • Owner-independence by design: every system is built so the business runs without you in it.
  • Proven, not theoretical: the exact stack behind a real $4M home-services business.
  • Built by operators, not from a generic SaaS playbook.

How it works

Three moves to a business that runs itself.

  1. 01

    Map the business

    We document how the work actually flows today and find what keeps you stuck in the day-to-day.

  2. 02

    Install the systems

    CRM, automation and SOPs are built around your business — the same stack we proved to $4M.

  3. 03

    Hand over the keys

    Your team runs it without you. We measure owner-hours down and capacity up.

Two ways to work together

Start with the software, or rebuild the whole machine.

The Salty CRM

A CRM that runs the day-to-day for you

All-in-one software, set up for you — quoting, follow-ups, reviews and rebooking on autopilot. The same system we built running a real business, installed for yours.

  • Missed-call text-back
  • Automated review engine
  • Quote-to-paid pipeline
Explore the CRM

Private consulting — trades only · 5 clients

We make your trades business run without you

A hands-on engagement for established trades owners who want out of the day-to-day. We install the systems, automation and management layer that took one trades business to $4M — and freedom.

  • Owner-independence roadmap
  • Systems & SOPs built for you
  • Maximum of five clients
See the consulting offer
“I don’t want to teach you marketing. I want to install the machine that built and runs my business — so yours runs without you too.”
Thibaut Holl, founder of Salty Marketing

Questions

The short answers.

Still unsure which path fits? Book a quick call and we’ll point you the right way.

An all-in-one CRM and automation platform we built running a real business — pipelines, automation, reviews and a single inbox — set up for how busy businesses actually run.

No. Pro and Elite are set up for you. Starter is self-serve with help docs if you'd rather drive it yourself.

Established trades and home-services owners (roughly $1–5M in revenue) who are still the bottleneck and want the business to run without them.

The work is hands-on and founder-led. Five is the most we take at once so each engagement gets the attention it needs.

New Zealand — working with businesses across NZ, Australia, the US, UK, Canada and Ireland. The flagship trades business runs in Australia while the owner lives in NZ.

Ready to get your time back?

Book a 20-minute call. We’ll look at your business and tell you which is faster — the CRM, or the full rebuild.

Book a callSee pricing