Marketing for tradies

Marketing run by someone who's run the business — not just the ads.

SEO, Google Ads and websites for tradies and home services. Built from a real ~$4M trades business, measured like it's our own money — because we do this for our own businesses first.

Why it works

Agencies sell marketing. We run businesses.

Every strategy we sell was tested on our own money first — our own trades businesses, our own rebuilds, our own ad spend. The case studies aren't clients we're borrowing credit from; they're businesses we operate.

Baseline before, proof after

We freeze your starting numbers before we touch anything — so results are provable, not asserted.

Trade-literate by default

Suburbs, seasons, service callouts, emergency jobs — we know how trades demand actually behaves.

Reported in jobs, not clicks

You'll see enquiries, booked jobs and cost per job — the numbers that pay wages.

Questions

Straight answers.

We're operators. Salty was built out of a reticulation business that grew to roughly $4M and now runs without its owner in the country. We market our own trades businesses first, publish the before-and-after numbers as case studies, and then do the same for yours. Most agencies have never held the tools or the P&L.

Usually both, sequenced. Ads buy you jobs this week while SEO compounds into leads you don't pay per click for. In our own businesses we run SEO as the long game and Ads for immediate volume and new service lines. A 30-minute audit will tell you where your money goes furthest.

It's scoped to your business — trade, area, competition and how fast you want to grow. We quote fixed after a 30-minute audit, so you're never paying for hours you can't see. No lock-in contracts.

Because we measure it like we measure our own. Baseline captured before we start, tracking on every lead source, and reporting in booked jobs and enquiries — not impressions. If we can't prove it moved, it doesn't count.

Find out where your marketing is leaking.

Book a 30-minute audit. We'll pull your real numbers — rankings, ads, website speed, conversion — and show you exactly what to fix first.