eCommerce · automation
Your store's admin shouldn't scale with headcount.
Orders, stock, fulfilment emails, reviews and the books — wired together in real code by a team that runs its own stores on the same rails. More volume, same office.
Why trust us with the money path
$23,400/yr
admin reclaimed by our own automation — published case study
Real code
typed, tested, retried — not templates that fail silently
Our own stores
run on these exact rails, order to Xero
What we automate
The six flows that eat store hours.
Order → fulfilment → follow-up
Confirmation, picking, shipping notices and the post-delivery review ask — one flow, no human re-typing, no order falling between tools.
Stock & catalogue sync
Inventory, pricing and product data flowing between your store, suppliers and channels — so you stop selling what you don't have.
Books that reconcile themselves
Orders and payouts matched into Xero automatically. Month-end stops being a spreadsheet safari.
Customer service deflection
Where's-my-order answered automatically from live tracking data; humans only see the conversations that need judgement.
Reviews & repeat purchase
Review requests at the right moment and replenishment reminders timed to the product — the cheapest revenue a store can buy.
Built like money-path software
Anything touching orders, stock or the ledger runs in typed, tested, retried code — not a fragile drag-and-drop template that dies silently on a Sunday.
Questions
Straight answers.
The order-to-fulfilment flow, because it's every single sale, and the review request, because it compounds. From there we follow the hours: whatever your team re-types most is next. We find it in the audit and quote that one flow fixed.
No. Light glue between office tools is fine in workflow tools, but anything touching orders, stock or money we build in real code — typed, tested, retried and reconciled. In our own trades business, that discipline is why the automation has run for months unattended and reclaimed about $23,400 a year of admin. Same rails, store edition.
No — we automate around Shopify, WooCommerce and custom stores as they stand. It's cleanest on our own stack (everything speaks the same language), but the audit works on whatever you run today.
Single flows are quoted fixed and typically pay for themselves in weeks — the hours saved are immediate and permanent. Bigger programmes run under our Store Scale plan ($2,490/month) with an automation allowance built in. Every build is measured against the manual work it replaced.
What's your team re-typing that a system should do?
Book a 30-minute audit. We'll find the flow eating the most hours, tell you what it costs, and quote the automation fixed — measured against the manual work it replaces.