eCommerce · wholesale & B2B
Trade pricing shouldn't cost $44,400 a year.
The features wholesale brands actually need — trade price tiers, account ordering, credit terms — are gated behind enterprise plans on rented platforms. On a store you own, they're just… features. We build them in.
The problem
You sell B2C and wholesale. Your platform only believes in one.
Most growing product brands are hybrids — a retail store out front, stockists and trade accounts behind it. Rented platforms make that hybrid expensive: wholesale features live behind enterprise plans, so brands run wholesale on emailed spreadsheets, phone orders and a prayer, re-typing every order into the system the website was supposed to be.
The outcome
One store. Both businesses. No enterprise tax.
- Trade accounts see their prices and reorder self-serve
- One catalogue and stock pool behind both faces
- Orders land in fulfilment and Xero untouched
- Credit terms, minimums and ranges enforced by the system
- Owned outright — from $25k built, not $44k/yr rented
What we build
Wholesale machinery, not wholesale workarounds.
Trade price tiers, native
Retail, trade, VIP, per-account pricing — modelled in the platform itself, not bolted on with apps or spreadsheets emailed to reps.
Rep-free reordering
Trade customers log in, see their prices, reorder in minutes. Your best accounts stop depending on someone answering the phone.
One catalogue, two faces
B2C and wholesale run from the same product data — no duplicate stores, no double stock-keeping, no drift between price lists.
Account controls that protect margin
Credit terms, minimums, customer-specific ranges and approval steps — the guardrails wholesale actually needs.
Wired to your ops
Orders flowing into fulfilment and Xero automatically, stock synced both ways — the automation layer is native, not another subscription.
Measured like the rest
Wholesale revenue, reorder rates and account activity tracked from day one against a frozen baseline.
Operators, not theorists
We run hybrid B2C + wholesale ourselves — a gourmet-food brand whose revenue is mostly stockists and trade — and we're building owned trade-pricing stores for our own retail businesses right now. This page describes our own operating reality.
Questions
What wholesale brands ask.
One that doesn't tax you for growing. The mainstream answer gates real B2B — price tiers, account ordering, quantity rules — behind enterprise plans (Shopify Plus is A$3,700/month before apps). An owned platform builds those in once. If you're doing meaningful wholesale on emailed spreadsheets today, the build usually pays for itself in the first year against the enterprise-plan alternative.
Yes — that's the hybrid model we run ourselves: one catalogue, retail prices for the public, logged-in trade accounts seeing their own pricing and terms. One stock pool, one set of product data, no second store to maintain.
That's exactly the profile it's worth it for. Every emailed order is re-typed twice (yours and theirs), delayed by office hours, and invisible to your reporting. Self-serve trade ordering typically lifts reorder frequency simply because ordering stops being a chore — and your team stops being data-entry.
Wholesale/B2B builds sit in our published complex band — from $25,000, fixed-quoted after the audit — with ongoing care under Store Scale at $2,490/month including an automation allowance. Compare that to an enterprise platform at A$44,400 a year, every year, before apps or any agency.
Price the enterprise tax you're avoiding.
Book a 30-minute audit. We'll map your wholesale flow — how orders arrive, get re-typed and get invoiced today — and show you what an owned trade platform changes, in hours and margin.