Marketing · Google Ads
Google Ads for tradies — without the wasted spend.
Most tradie ad accounts quietly burn a third of their budget on junk clicks. We run high-intent campaigns that land on pages built to convert, track every dollar to a booked job, and report it straight.
The problem
You don't have an ads problem. You have a wasted-clicks problem.
Broad keywords, no negatives, clicks sent to a slow homepage, and no idea which call came from which dollar. That's the standard tradie ad account — and it's why ads get written off as “tried it, didn't work” when the setup was the problem all along.
The outcome
A paid pipeline you can dial up and down.
- Only high-intent searches, only your service area
- Landing pages that convert clicks into calls
- Every lead tracked back to its keyword
- Missed calls rescued automatically by the CRM
- One number that matters: cost per booked job
How we run it
Six places tradie ad budgets leak — plugged.
High-intent targeting only
Emergency and buying searches in the suburbs you actually serve — not brand-awareness fluff or clicks from three suburbs past your service area.
Negative keywords that guard your budget
DIY-ers, job-seekers and tyre-kickers filtered out before they cost you a cent. This alone is where most tradie accounts bleed.
Landing pages built to convert
Clicks land on fast pages built for one action: call or book. Our own rebuilt pages run a 10.1% enquiry conversion rate — published in the case studies.
Call tracking & instant follow-up
Every call and form tracked to its keyword, and every missed call texted back by the CRM — so paid leads never die on voicemail.
Reporting in cost per job
Not impressions, not clicks — what a booked job cost you this month, next to what it cost last month.
Tested, pruned, compounded
Losing ads killed, winners scaled, month after month. Accounts get cheaper per job over time instead of drifting.
Why the landing page matters
Ads only pay when the click converts. Our own rebuilt money pages run a 10.1% enquiry conversion rate — 2.1× the year before — which halves what a lead costs before the campaign is even tuned.
Questions
What tradies ask about ads.
Three reasons: we spend our own money on Google Ads for our own trades businesses, so we manage yours the same way; you get reporting in booked jobs and cost per job, not click reports; and there's no lock-in contract — we have to earn the next month, every month.
Depends on your trade and city — click costs range from a few dollars to $30+ in competitive trades. As a starting rule, plan for enough budget to buy 3–5 clicks a day for 4–6 weeks so decisions are made on data. The audit gives you a real number for your trade and suburbs before you commit anything.
Ads are the fast lane — campaigns can be live within days and producing enquiries in the first week. Expect the first 4–6 weeks to include tuning; cost per job typically improves from there as the data compounds.
No. A flat management fee, quoted after the audit. Percentage-of-spend pricing rewards agencies for spending more of your money — the wrong incentive.
If you need jobs this month, ads. If you're planning next year, SEO. Most of our own businesses run ads for immediate volume while SEO compounds underneath — then dial ads back as organic leads take over. The audit shows which order pays back faster for you.
Find out what a booked job should cost you.
Book a 30-minute audit. If you're already running ads, we'll show you where the budget is leaking. If you're not, we'll tell you the realistic numbers for your trade before you spend a cent.