Marketing · SEO
SEO for tradies that turns searches into booked jobs.
When someone types “blocked drain [your suburb]”, you're either on that page or you don't exist. We build the rankings that book jobs — with the same playbook we use on our own trades businesses, results published.
The problem
The jobs are going to whoever Google shows first. Right now, that's not you.
Your work is better than half the names on page 1. Doesn't matter. If you're not there when someone searches your trade in your suburb, the job goes to whoever is — and you're left paying for every single lead through ads or lead-gen platforms that sell the same lead to three of your competitors.
The outcome
Leads you own, not leads you rent.
- Ranked for your services, in your suburbs
- In the map pack where urgent jobs get decided
- Reviews compounding into rankings
- Enquiries measured against a frozen baseline
- Less dependence on paid leads every month
What we build
The six things that actually move tradie rankings.
Local SEO & Google Business Profile
The map pack is where emergency and “near me” jobs get decided. We build the profile, reviews and signals that put you in it.
Service & suburb pages that rank
A page for every service you sell in every area you serve — built from real search data, not guesswork, so buyers land on exactly what they need.
Reviews that feed rankings
Reviews are a ranking signal and the tie-breaker buyers use. Our CRM automates the ask, so your best work keeps compounding.
A site fast enough to rank
Google won't send traffic to a slow site, and buyers won't wait for one. Our rebuilds publish their speed scores — 40 → 97 on our own business.
Measured against a frozen baseline
Rankings, clicks and — most importantly — enquiries, tracked against the numbers we captured before we started.
Content that answers real searches
Guides and answers pulled from what your buyers actually type — feeding the money pages, not filling a blog.
How it works
Money pages first. Everything measured.
Audit & baseline
We pull your rankings, traffic, reviews and site speed, freeze the baseline, and show you the gap between you and whoever's taking your jobs.
Fix the money pages first
Services and suburbs with buyers behind them get built or sharpened first — the shortest path from ranking to revenue.
Compound and report
Reviews, content and authority build month on month. You see movement in positions, clicks and enquiries — reported in plain numbers.
Proof — our own trades business
Rebuilt, re-ranked and measured: performance 40 → 97, enquiries +27% year-on-year at a 2.1× conversion rate.
Every number traces to a dated capture — that's the standard your campaign gets too.
Questions
What tradies ask about SEO.
First movement typically shows in 4–8 weeks on lower-competition terms; meaningful lead flow usually builds over 3–6 months. We've published this cycle on our own business — repairs terms went from page 3 to top-5 within weeks of the fix going live. Anyone promising page 1 in a fortnight is selling you something.
Scoped to your trade, area and competition — quoted fixed after a 30-minute audit, no lock-in contracts. As a rule of thumb, it should cost less than what one extra job a week is worth to you, or we'll tell you SEO isn't your best next dollar.
They do different jobs. Ads buy jobs this week; SEO builds leads you stop paying per click for. Most of our own businesses run both — Ads for immediate volume, SEO as the compounding asset. If budget forces a choice, the audit tells us which pays back faster in your area.
No — nobody controls Google, and guarantees in SEO are a red flag. What we guarantee is the method: a frozen baseline, work that's visible, and honest reporting against real numbers. Our case studies show exactly what that looks like.
Because we rank our own trades businesses with the same playbook — and publish the results. When our reticulation business's repairs pages slipped, we rebuilt them and recovered top-5 positions; enquiries rose 27% year-on-year on far less traffic. That's the work you're buying.
See exactly where you rank — and what it's costing you.
Book a 30-minute audit. We'll pull your rankings, your competitors' and your site speed, and show you the shortest path to more booked jobs.